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ODR Skis | How ODR Skis Transformed Customer Engagement with UGC Videos
Challenge: Educating and Converting Customers
1. Shredskinz’s sauna suits are a niche product that that required firsthand experience for customers to understand its effectiveness.
2. The mission was to educate and convert potential customers by showcasing real-user journeys and enhancing visibility through effective SEO strategies.
Swirl Solution: Shoppable Video
Swirl partnered with Shredskinz to create engaging shoppable video content for their unique sauna suits.
Objectives
With shoppable videos, Shredskinz aimed to:
- Educate customers
- Increase website conversions
- Retain customers and increase time spent on the website
- Speed up the buying decision
- Improve SEO ranking
The Game Plan
Shredskinz featured snackable, short video carousel on their homepage showcasing:
- Real customers using their sauna suits
- Kalaii Griffin (the founder) explaining the product features
- Champion boxers using the product, highlighting USPs of the product.
The short shoppable videos covered topics like:
- Product Features
- How to use
- Product benefits
- Founder story
- Customer Reviews
- Real experiences
This approach allowed potential customers to see the product in action and was instrumental in promoting the benefits of Shredskinz sauna suits effectively.
The Results
With shoppable videos, in three months, Shredskinz experienced:
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