VIVO, a global consumer electronics brand scores 17,583 conversions and 1500% higher ROI

Challenge

VIVO was looking to strengthen customer engagement and 
increase online sales.

“We wanted to reduce dependency on physical stores and be a part of online conversations. We zeroed in on creating interactive, live shopping experiences to build a direct connection with our customers.”

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Solution

Livestream Shopping

One host, millions of viewers, and the most hypnotic way to create awareness.

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Game plan

Swirl drafted a strong livestreaming plan around the launch 
of a new product:

Gamification + polls to increase engagement

Discounts and offers to boost conversion rates

A relevant, timely Diwali campaign

Post-event retargeting to gather data and predict trends

A completely native interface to increase brand recall

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Execution

For the livestream, in-store product experts launched the new phone with:

Live demos and interaction

Unboxing and real-time reviews

Post-event retargeting

Data gathering

Trend prediction

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Results

After seeing the exponential increase in revenue and engagement during their initial subscription, VIVO extended their contract with SWIRL for 2 full years. We look forward to reaching great heights with the team.