Traya Health wanted to boost awareness about its services and increase online sales. Offering science-backed diagnostics and effective products, Traya partnered with Swirl to build consumer confidence, encouraging viewers to take the hair test.
"We have a very strong offering: science-backed diagnostics from qualified doctors as well as effective products. But as a recent brand, we need to build consumer confidence. We partnered with GoSwirl to establish real connections and encourage viewers to take advantage of our services."
Snackable, short-form, video content to fuel intent and consideration.
Traya deployed Short Shoppable UGC videos across their website, phone app, and social media.
Traya Health has a three-layered approach to optimize the use of video content. They have used shoppable video at every stage of the customer journey
For the first phase, where a potential customer visits their website for the first time, they tailor the user experience to the point that they have:
Once the customer is interested, they are led to the hair test on the app or the website.
Traya’s pre-sales video commerce strategy enables them to:
Traya's third use of short videos shines in their post-sales process.
Traya optmizes performance marketing with short shoppable UGC videos with a 2.3x ROAS. Traya seamlessly leads customers from various channels to PDPs, ensuring an unbroken user journey. This is trackable and enables them to boost conversion rates.
After embedding short videos, Traya saw an incredible 7X increase in order per day, and outperformed expectations on several other counts.
